Viña del Mar and its International Song Festival

Vergara Palace, Viña del Mar's Fine Arts Museum. 

© Marcela Torres

by Marcela Torres

The 53^rd version of the Viña del Mar International Song Festival kicked off last night and I thought it might be a great opportunity to talk a little bit about this famous resort city in Chile’s Central Coast.

A Bit of History

Viña del Mar is one of Chile’s youngest cities. During colonial times, the territory was divided into two estates. The first, called “Viña del Mar” (Vineyard by the Sea), was located on the northern bank of the Marga Marga stream and had its own vineyard. The second, called “Siete Hermanas” (Seven Sisters), extended on top of the seven hills of the area.

A rich Portuguese investor bought the Viña del Mar estate in 1835 and the Siete Hermanas estate in 1840, thus owning the entire Viña del Mar valley. These properties were inherited by his daughter and her husband, Francisco Vergara, who founded Viña del Mar in 1874.

The city flourished and became a favorite beach resort for affluent people from Santiago and the neighboring port of Valparaíso. Because of its many large houses with huge gardens, it soon became known as the “Garden City”.

Music in the Park

Each year, thousands of people swarm the streets of this city, which regularly has approximately 300,000 residents. However, this figure can reach up to one million during the summer, when tourists from the rest of Chile, Argentina and other foreign countries come to visit attracted by its beaches, mild weather and, of course, the Festival.

The Viña del Mar International Song Festival is held annually during the last week of February since 1960 at the Quinta Vergara (Vergara Park), which is what remains of the old estates. It is considered the most important musical event in Latin America. The Festival features a song competition in two categories (pop music song and folk song), combined with performances by international music stars from around the world. Sting, Ricky Martin, Gloria Estefan, Tom Jones, Sheena Easton, REO Speedwagon, INXS, Donna Summer and Bryan Adams are among the many artists who have performed at this beautiful and historical place.

The Festival has helped boost the careers of several singers, such as Shakira, who participated in the pop music song competition representing Colombia in 1993, when she was only 16 years old, with a song written by her. She came in third, but received a special award as best performer.

But the Quinta Vergara is more than just music. Its Venetian-style palace houses Viña del Mar’s Fine Arts Museum and is surrounded by a beautiful garden with trees from all five continents, which is definitely worth visiting.

Stay the Night

Unfortunately, most foreign tourists come to Viña del Mar for just a day trip, so they miss a lot of what this bustling city has to offer, starting with its active night life and fantastic restaurants. The Botanical Garden, the Fonck Museum and its amazing collection of artifacts from Easter Island, the neighboring port of Valparaíso with its World Heritage Sites and the nearby Mantagua Wetland, which is a bird-watching paradise in Concón, are just a few of the many surprises in store for you… if only you would stay the night.

The Travel 3.0 Era – Local Travel

This article was published by our friends at The Travel Word, who have agreed to its republication here. View the original article on their blog.

Tourists and Rapa Nui locals sharing a Tunu Ahí (fish barbecue with sweet potato) in Easter Island. 

© Mana Tupuna

by Len Cordiner

There is no right or wrong about how we position the Local Travel Movement, but its relevance is obvious. As I look at the evolution of travel, we are at the leading edge of what I would call Travel 3.0.

Travel 1.0

Travel 1.0 was about the travel professionals and travel experts telling us about the great things to see and do. This was the travel agents (off- and later online), travel media, guidebooks, etc. It was a time of trusted brands (National Geographic, Lonely Planet, Four Seasons, Thomas Cook, Virgin Holidays, etc.). With the exception of some friends and family advice, travellers took counsel from experts and planned their travel accordingly.

Hence the world of travel information up to around 2005 looked very much like the image seen above right.

Travel 2.0

Travel 2.0, which coincided with Web 2.0, was (and still is) about travellers telling everyone about their travel experiences. This has caused major trauma for the travel industry, as brands are (largely) replaced by or created around traveller feedback, and push-marketing is replaced by social networks. The new big names in travel information are the likes of Tripadvisor and Lonely Planet’s Thorn Tree.

From 2005 until very recently, the world of travel information became like this the image seen above left.

Travel 3.0

Travel 3.0 is about locals (and location). Locals are the ones on the ground every day – people with the intimate who-, what-, where-, when- and why-type information. Google’s relentless push to connect suppliers directly with buyers, geolocation, mobile Internet and the ‘when’ component added regularly by locals, along with a growing desire for experiential travel, are driving the next big shift in travel information… one driven by locals.

So from 2010, the world of travel information is looking more and more like this the image seen above right.

In keeping with this, the Local Travel Movement is all about locals – sharing stories told by locals, seeking out and writing about innovations in local travel and probing what all this means for travellers and local communities.

LEN CORDINER

In incubating and running numerous companies over 35 years, Len Cordiner has developed a passion for win-win outcomes. Most recently, he has made harnessing the power of the Internet and new communications tools central to his mission to change paradigms in travel, making it more accessible to all. In this vein, founding the WHL Group, of which Len is the CEO, is his latest and most ambitious global business initiative.

THE TRAVEL WORD

The Travel Word is a blog that showcases responsible, sustainable and local travel. It is committed to inspiring mindful and independent travelers headed off the beaten path with local businesses making responsible and sustainable decisions about their destinations. The Travel Word is the online mouthpiece of the WHL Group, the largest local-travel company in the world.

Tourism and Ramsar Sites on World Wetlands Day

The White-Necked Heron (Ardea cocoi), called "garza cuca" in Spanish, gives Cucao its name. 

© Hernán Torres

by Marcela Torres

February 2 marks World Wetlands Day and Chilean authorities used the date to announce the nomination of some sectors of Chiloe National Park as Ramsar Sites. If designated, Chile would surpass 500,000 acres of protected wetlands.

Chiloe National Park is located 64 kilometers from the city of Castro and covers 106,396 acres. The entrance is through the town of Cucao, from where visitors can go into the park. In addition to the wetland zone that is being nominated as a Ramsar Site, the park protects other ecosystems, such as native evergreen forests and beautiful beaches. Here you can also find some species that are unique to Chile, like the Pudu (Pudu puda), the world’s smallest deer.

Migratory Bird Paradise

Chiloe Island is known around the world as a paradise for migratory birds, many of which fly more than 9,000 miles from the northern hemisphere to reach southern Chile. For example, these wetlands provide shelter and food each year for the Whimbrel (Numenius phaeopus) and the Hudsonian Godwit (Limosa haemastica). Both species reproduce in North America and are endangered, among other reasons, because infrastructure development along the coasts is reducing their habitat and affecting their source of food.

To mitigate these impacts, the Chilean Government and the Manomet Center for Conservation Sciences, in the United States, signed a cooperation agreement to implement joint actions to conserve Chiloe’s wetlands, as critical habitat for migratory coastal birds.

Ramsar Sites and Tourism

This year, World Wetlands Day was celebrated by the Ramsar Secretariat emphasizing the link between wetlands and tourism and the importance that the latter is carried out responsibly. According to the organization, wetland tourism has benefits both locally and nationally for people and wildlife. At least 35% of Ramsar Sites around the world record some level of tourism activity and this percentage is consistent throughout all regions.

Among other measures, the Ramsar Secretariat states that ensuring well-managed tourism practices in and around wetlands and educating tourists on the value of wetlands contributes to the health of the world's wetlands and the long-term benefits that wetlands provide to people, wildlife, economics, and biodiversity.

Chile ratified the Convention on Wetlands of International Importance especially as Waterfowl Habitat, known as the Ramsar Convention, in September, 1980. There are currently 12 wetlands of international importance (Ramsar Sites) in the country, which are distributed from north to south and cover from High-Andean salt flats to coastal lagoons.

We hope to be able to celebrate soon the designation of Chiloe’s wetlands as Ramsar Sites and that this will help boost the efforts to conserve these beautiful places and save migratory bird species from extinction.