Self-Assessment for Sustainable Tourism Certification

Buying locally-sourced products is one way to contribute to sustainability.

© Marcela Torres

by Marcela Torres

Remember we announced that we had begun the process to obtain Sustainable Travel International’s (STI) STEP certification for tour operators? Well, we are making progress and were happy to achieve very good results on our self-assessment, which is the first step for application.

As I mentioned in my previous post, when we first saw the long questionnaire we needed to fill out we were a bit overwhelmed, but the STEP platform is very friendly and the exercise was great because it allowed us to clearly identify what we are doing right and what aspects we can still improve on.

What types of elements are assessed? The first set of criteria focuses on the company’s clarity on its business. For example, if it has a documented business plan that includes a mission statement, business goals, product offerings, operational budgets, and management structure. You may ask: “What does this have to do with sustainability?” Actually, a lot, as a company’s capacity to stay in the market is one of the three elements of the triple bottom line, which consists of economic, environmental and social sustainability. The questionnaire also asks if the company has a Sustainability Policy and Action Plan, monitoring its performance and impacts, and demonstrating continual improvement.

The company’s efforts to promote sustainability principles are also evaluated. These include: Communicating to guests a “do-no-harm” code of conduct which relates to responsible travel and socio-cultural sensitivity; interpretation programs that are locally relevant and are delivered accurately by competent, knowledgeable employees; and encouraging a positive interaction between the company’s clients and the local community.

Specific criteria related to environmental sustainability cover aspects such as waste management and recycling activities, reduction of energy and water consumption, efforts to prevent air, water, noise and visual pollution, and conservation actions, among other variables. The social aspects of sustainability measured in the questionnaire include whether or not the company has a fair labor policy, clear guidelines regarding its supply chain purchases to increase the amount of locally-sourced, recycled, fair trade, and/or eco-friendly products, and a policy and plan to ensure its clients and employees are always briefed on socially and culturally appropriate behavior to minimize their negative impacts.

The most interesting feature of the self-assessment is that is fosters an incremental long-term approach, allowing companies to begin with the simpler actions and progressively take on more complex initiatives depending on their available time and resources. To that end, the questionnaire identifies different levels of compliance for each criterion, such as Required/Baseline, Intermediate, Advanced, and Industry Leader.

How did we do? We were pleased to find out that we comply with all of the Baseline requirements for aspects that are applicable to our business and we are at an Intermediate and Advanced level on several fronts, particularly in terms of our business plan, our promotion of sustainability principles and our guidelines regarding supply chain purchases. Indeed, there are still many things we can improve in our operations and we will strive to reach an Industry Leader status in the next couple of years.

In the meantime, we will apply for Step 2 in order to obtain the Bronze (Baseline) certification by submitting the Required Policies and Documentation for review by an STI-Accredited Assessor. Stay tuned for our next post on how we move forward in this process!

Tourism Initiatives to Save the Earth

Turtle hatchling in Zihuatanejo, Mexico.

© www.viceroyzihuatanejo.com

by Marcela Torres

If you’re still not convinced that the tourism industry can actively help save our planet, you’ll be surprised by the initiatives we’re covering in this week’s blog in anticipation to this year’s Earth Day celebration, on April 22nd. From recycling to hands-on conservation projects, tourism companies and not-for-profit organizations across the world are contributing to conserve the environment for future generations. Hopefully, you will be inspired to play a part! 

Just a Drop

Did you know that 1.4 million children die every year from diarrhea because of unsafe drinking water and inadequate sanitation? That is 4,000 children per day. “I started to think about how I could encourage businesses in the travel and tourism industry to give back to the places in which they operated – thus improving the lives of children and their families,” says Fiona Jeffery, who launched Just a Drop in 1998 at the World Travel Market (WTM), in London.  

Fiona named the charity ‘Just a Drop’ to reinforce that it only takes a small amount of money to help prevent the unnecessary loss of life that occurs many developing countries due to the lack of safe, clean water. Until now, Just a Drop has funded projects in more than 25 countries in Africa, Asia, Latin America and the Caribbean, Central and Eastern Europe and the Middle East, providing water and sanitation to marginalized communities.  

To ensure sustainability of the projects, the organization works with beneficiary communities from start to finish, building local capacity and directly linking funders to specific projects in the field, so they can see very clearly the difference their support has made.  

In fact, Fiona is also the Chair of the WTM, where she has promoted the celebration of World Responsible Tourism Day (WRTD) since 2007, stressing the unique opportunity the tourism industry has in helping reduce poverty and conserve natural and cultural resources throughout the planet. “We have the means and the responsibility to help the local communities of the places that we visit,” she states.  

Clean the World

Have you ever wondered what happens with the bits of bar soap you leave behind in hotels when traveling? Well, Shawn Seipler and Paul Till did. They were shocked to find out how many bars of soaps are thrown away and how much they could help prevent millions of deaths caused by hygiene-related illnesses every day. So, they created the Florida-based Clean the World Foundation in 2009.

What do they do? They collect, sort and process discarded soap, shampoo, conditioner and lotion product donations from participating hospitality partners and hygiene products from manufacturers. They recycle these product donations at the facilities in Orlando, Florida, and then deliver these recycled products to domestic homeless shelters and impoverished countries suffering from high death rates due to acute respiratory infection and diarrheal disease. 

Until now, Clean the World has put over 9.5 million soap bars and 200,000 pounds of shampoo and conditioner back into human use, while eliminating over 600 tons of waste. Check out their video to learn more!

Saving Turtles and More

Many tourism businesses are undertaking initiatives to conserve wildlife throughout the world. In Mexico, for example, several eco-resorts have successfully developed marine turtle conservation programs –some of them since the mid-1990s- in which guests, staff and local community volunteers help move turtle eggs to a protected area on the beach and then release hatchlings to find their way to the sea.

And in the State of Queensland, in Australia, tourism companies with permits to operate in public protected areas collaborate with local authorities to monitor the environmental conditions of the places they visit. Among other things, they record visitor numbers, campfire facilities, road kills, number of species and feeding sites and any disturbance they encounter during their trips. This helps park authorities to act quickly in case of any emergency and keep updated information on the sites.

These are just a few examples, among many others carried out in other places. Are you feeling inspired? I bet you are! So, get out there and find out what you can do to save our beautiful planet and leave it even better for the next generations.

Happy Earth Day!

Patagonia with dams?

Poster of the "Chilean Patagonia without dams!" campaign. 

© www.patagoniasinrepresas.cl

by Marcela Torres

The Chilean Patagonia’s landscape may change forever. Why? Because the recent ruling by the Supreme Court in favor of the HydroAysén project may bring about the flood of a large portion of one of the most pristine areas in Patagonia, which according to many people would cause permanent environmental damage and affect the region’s tourism, which promotes its untouched nature.

What is HidroAysén?

HidroAysén seeks to build and operate five hydroelectricity plants, two on the Baker River and three in the Pascua River, located in the Aysén Region in southern Chile. It is, no doubt, the largest energy project ever evaluated in the country until now. If the works are carried out, which would take approximately 12 years, it could have an average generating capacity of 18,430 GWh.

Besides the power plants, the project requires setting up more than 1,500 high tension towers between the towns of Cochrane and Chaitén. From there, the lines are designed to go underground to Puerto Montt and then overground again to Santiago, where the energy would enter the Central Interconnected System, which extends from the Atacama and Los Lagos regions and does not cover Aysén.

HydroAysén is managed by a joint venture between the largest power companies in the country, ENDESA and Colbún S.A., which own 51% and 49% of the company, respectively. Thus, they would control 80% of the country’s electricity generation, establishing a duopoly in the Chilean power market.

Civil society rejection and legal battle

Since the project was presented in August, 2007 it has been rejected by large part of civil society and the environmental movement in Chile. So much so, that 70 national and foreign non-governmental organizations established the Council for the Defense of Patagonia, better known for its “Chilean Patagonia without dams!” campaign, to avoid the construction of these power plants.

Why do they oppose? Because the development of HidroAysén requires flooding 5,910 hectares (14,603 acres) of natives forests and habitat for unique species, such as the Huemul, one of the two deers found in Chile and faced with the danger of extinction. The organization also argues that the project contravenes all regional development strategies for Aysén, which emphasize the need to boost high-quality tourism products and sets the goal of positioning Aysén as a “Life Reserve”. For example, more than USD 500 million have been invested in tourism –mostly by small entrepreneurs-  in the Baker River Basin.

Civil society’s rejection and the organization’s persuasive campaigns were not enough, however, to convince the regional government authorities, who approved the project on May 9, 2011, setting in motion a series of demonstrations throughout the country that brought together people from the entire political and social spectrum. In fact, a poll conducted that month showed that 74% of Chileans oppose HidroAysén.

A legal battle began in June, 2011 when several injunctions were filed against the Environmental Assessment Commission of the Aysén Region, who approved the project, and to prevent HidroAysén from initiating the construction of the dams. The Puerto Montt Court of Appeals voted against the injunctions, however, and these were later also rejected by Chile’s Supreme Court on April 4, 2012 in a split ruling of 3 votes against 2.

So, what happens with tourism?

In September, 2011 the vicepresident of the Federation of Tourism Companies of Chile (Fedetur), which groups 28 large and medium-sized companies in the country, stated that “in the end it will be proved that the dams do not have an impact on tourism” and that HidroAysén can “add value to tourism” in the Aysén Region.

These comments caused fury among environmental organizations and particularly in Aysén’s tourism sector. Several chambers of tourism in the area issued a joint public statement indicating that “neither Fedetur nor Achet can feel they have the right to appoint themselves as ‘representatives of the tourism sector’ of Aysén and they cannot presume of expressing our feelings because their visions are very far from what is real.”

Uncertain future

So, why does HidroAysén receive support from the Environmental Assessment Commission, Chilean courts and a trade association that gathers large and medium-sized tourism companies if almost the entire country is clearly against it? The most likely explanation is in the power of large corporations. In fact, it has been revealed that one of the Supreme Court judges who voted in favor of the project owns 109,804 shares of Endesa, which amount to more than 97 million pesos (approximately 200,537 United States dollars).

The real issue, though, is Chile’s energy policy and the need to harmonize the development the country requires for achieving progress and the moral responsibility of preserving our natural resources for future generations. This is especially true if we consider the recent social movement to demand better access to energy in the region, which extended from February 8 to March 23, 2012 and resulted in the removal of the Ministry of Energy.

HidroAysén states that its Project “will only flood 0.05% of the Aysén Region” and that, in compensation, it will improve 187 kilometers (116 miles) of highway, it will build a dock and a cattle slaughter plant and it will buy equipment for three public health posts. However, all of these works are mainly intended to supply the people who will work in the project. In addition, its website announces that the power plants will require “a monthly average of 2,260 workers for an estimated period of 12 years, reaching a maximum of 5,000 workers, of which at least 20% will be local labor, a figure that is expected to increase over time.”

Although the Supreme Court ruling in favor of HidroAysén to build the five power plants is a tough blow on the civil society movement, there is still a long road ahead. Environmental organizations hope they can stop the approval of the high tension towers supply line that HidroAysén needs to transport the energy it will produce, since it will go through 780 private properties and it will require cutting down 100 hectares (247 acres) of forests and intervening another 600 hectares (1,482 acres).

Not everything is lost. We hope that this project is not approved in the end and the country will search for other means of satisfying its energy needs, so that Patagonia will not lose the charm that inspires thousands of people in Chile and all over the world to come visit.